Role : CEO / Partner

Smart Travelling is a collection of premium travel guides in English and German across web, mobile and print formats.

Smart Travelling is a catalogue of over 1 million published books covering 50 destinations- both cities and regions worldwide; where, quality, not quantity, is the driving force. Selecting upon two criteria, excellence and soul, these tailored guides provide an authentic and unique experience. Taking the reader off the beaten path to places that feel like home and feeling welcomed like an old friend.

The travel guide series titled “A perfect weekend in…” and “A perfect week in …” are published in cooperation with Sueddeutsche Zeitung, Germany’s biggest newspaper with 1.5 million daily readers. Two recently added coffee table books titled “99 perfect Restaurants” and “66 perfect Hotels”, capture the essence of the most meaningful places featured in the travel guide series and provide an escape into a visual journey.

The Smart Travelling Collection has a strong following and is respected amongst readers for it’s unique aesthetic and curated personal experience destinations.